Disclosure checklist in sales and leasing

Here, we examine the public policy of symmetric awareness of a property’s fundamentals by the seller and buyer in all real estate transactions.
Read MoreTransparency as symmetric marketing

Learn how to persuade a seller-client to order out third-party reports on a property’s condition to enhance marketability, provide a marketing package to prospective buyers and work up effective marketing plans to sell a property when employed under a seller representation agreement.
Read MoreSoCal’s commercial property market struggles to find tenants — Q2 2025

The bullish market following the 2020 recession reversed track in 2022 and has fully collapsed — now the commercial market is nowhere near finding a bottom in tenant demand and vacancies.
Read MoreThe force behind home price movement: buyer purchasing power

Find out what today's buyer purchasing power means for tomorrow's home prices in California.
Read MoreReal estate runs with the labor force participation rate

Brokers who watch the jobs numbers along with the LFP rate will find the trends useful for forecasting their future brokerage conditions
Read MoreFARM: No A/C? I’m a big fan

Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a list of all our FARM letter templates, visit our FARM Letter page. Text only No A/C? I’m a big fan Check out the whole house fan for a cost-efficient way to keep cool! Q: What is a […]
Read MoreCommercial Lease Agreement — Gross — Single Tenant — RPI Form 552

This form is used by a leasing agent, tenant or landlord when the entire space in a commercial property is leased by one tenant for a fixed-term, to grant the tenancy and set the terms for rent, impose payment of utilities and janitorial expenses on the tenant with the landlord responsible for maint
Read MoreSan Francisco housing indicators

View these charts for current activity and forecasts for San Francisco’s housing market.
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Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a list of all our FARM letter templates, visit our FARM Letter page. Text only Heat safety tips Beat the heat this summer with these tips: Stay HYDRATED. Drink water throughout the day. Replenish electroly
Read More FARM: Save money on cooling costs

Use this firsttuesday FARM Letter in your marketing. For a list of all our FARM letter templates and copy, visit our FARM Letter page. Have a topic you’d like us to write about? Text only Save money on cooling costs The average American homeowner spends $2,000 a year on energy bills. Half of that is
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The due diligence effort required under an exclusive representation comprises an orchestration of a basket of brokerage activities. Let's unpack the basket.
Read More Form-of-the-Week: Commercial Lease Agreement — Form 552 series

A landlord or property manager uses a Commercial Lease Agreement - Gross - Single Tenant to lease commercial property to a tenant for a fixed term.
Read MoreThe safety clause for residuals from due diligence efforts

Learn to appreciate a safety clause provision in exclusive representation agreements as assurance a fee is earned after expiration when your client sells or buys due to your efforts during the employment.
Read MoreWill first-time homebuyers save California’s homeownership rate?

California’s homeownership rate dropped even as the typical age of first-time homebuyers rose.
Read MoreWhat buyer- and tenant-clients need to know about credit reports

This article offers a bird's eye view on credit report fundamentals across real estate sales and rentals.
Read MoreMobilehome park owners must be in good legal standing to evict tenants or raise rents

Mobilehome parks are required to be registered and titled
Read MoreFARM: Do’s and don’ts for staging your home

Use this firsttuesday FARM Letter in your marketing. For a list of all our FARM letter templates and copy, visit our FARM Letter page. Have a topic you’d like us to write about? Text only Do’s and Don’ts for staging your home Do kick the clutter Aim to eliminate half the items in every room, […]
Read MoreFARM: Do’s and don’ts for a fall sale of your home

Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a list of all our FARM letter templates, visit our FARM Letter page. Text only Do’s and don’ts for a fall sale of your home DO market your home for sale. Many sellers assume that once the spring […]
Read MoreFARM: The do’s and don’ts of a tandem sale and purchase

Use this firsttuesday FARM Letter in your marketing. To request a FARM letter topic, or to see a list of all our FARM letter templates, visit our FARM Letter page. Text only The do’s and don’ts of a tandem sale and purchase Wondering how seamlessly you can sell your home and move into a new […]
Read MoreThe mean price trendline: the home price pivot

The mean price trendline reveals housing price deviations. Track the trends to reveal the direction of prices in the years ahead.
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